How Outdoor Influencers works.
A marketplace for outdoor brands and influencers. We build the sites, find the deals and put each review where buyers look.
The system.
Brands
Send a product to review. Pay in cash, product or closeout stock.
Outdoor Influencers
Match the product to influencers in its niche. Build their sites, draft the reviews and track the results.
Influencers
Influencers who say yes review it on their site, video and social.
One product, up to five kinds of place
- Google searchReview pages on our sites today, influencer sites next.
- AI answersChatGPT, Perplexity and Google AI Overviews read and cite review pages and videos.
- Video and socialYouTube, Instagram, TikTok and Facebook posts from the influencers.
- Forums and communitiesAnswers from real people, with the relationship disclosed.
- Email and deal pagesInfluencer email lists and the deal pages on every site in the niche.
When readers buy through the links, influencers earn a share. Brands get reviews that stay up after the post scrolls away.
How one review travels.
One product from one brand, followed from the box to the buyer.
- MatchOIWe pick creators and review sites in the product’s niche. A knife goes to knife creators and our knife site, never to a gun site.
- Creator videoCreatorIf the creator says yes, they use the product and review it on their channel. The video says the brand sent it.
- Creator site pageOI drafts · creator approvesA review page on the creator’s own domain, with a true byline, a Sponsored label and sponsored links. No creator sites are live yet; the first are in build.
- Review site pageOIA review on our site in the niche, written for its readers. Labelled Sponsored, with a note that Outdoor Influencers owns the site and the brand paid.
- Social postsCreatorShorts, Reels, TikToks and posts. Each creator decides what to post, and every post is disclosed. Not promised.
- Forums and communitiesCreators and OI staffFrom named personal accounts only, where the forum allows it. Every post says the brand paid us. See the disclosure policy.
- Search and AI answersReadersThe pages and videos are there when a buyer searches Google or asks ChatGPT which one to buy.
For creators.
Apply and choose a theme
Share your niche, audience and style in your application.
Build on your domain
OI prepares your site, content plan, deals and affiliate links.
Approve the content
You approve the plan and articles. Every review uses a true byline and states its evidence.
Place and pay
Accept brand deals in your niche. You keep 80%. Complete a W-9; network payments arrive 30–60 days late.
For brands.
Share your goal
Send the product, niche and payment method through the inquiry form. Choose cash, product or closeout stock.
Agree the plan
Review matching sites, article scope, disclosures and price. Pricing: ask us. No placement is booked by this form.
Prepare the articles
OI writes each article for the site’s readers, with sources and true bylines. Payment never buys a positive opinion.
Approve and publish
Creators approve content before publication. Each review says at the top that the brand paid. Paid links are marked sponsored.
The rules we keep.
True bylines
Use the creator’s name only when they used the product. Otherwise use “OI review team” and state the evidence behind the article. Creators approve content before publication.
Open commercial relationships
Cash, free products and closeout stock all count as payment. Disclose paid placements where readers see them. Mark paid links as sponsored.
The right niche
Place brand articles only on sites in the same niche. Write each version for that site’s readers.
Evidence before claims
No invented reach, earnings, ratings or reviews. Specification research is labelled as research. A sample layout is labelled Sample.