Apply

Get a website that works while you post.

You make the videos. The platform owns the audience, and brand deals go to the biggest accounts. We build you a site on your own domain, run the deals and offer you brand deals in your niche. $0 to start.

Get started for free

We run the back end.

You keep posting. We run the system that turns your audience into income.

  • Daily deals, done for you

    Deal pages for the gear your audience buys, updated every day with your affiliate links.

  • Content from your videos

    We turn your videos into review pages and guides, with AI help and a human edit. You approve each one.

  • Email and lead capture

    Sign-up forms and deal emails build a list that you own.

  • Marketing and search

    Pages built for Google and AI answers, so your site gets visits when you are not posting.

  • Brand deals offered to you

    When a brand in your niche books a review, we offer it to you. You say yes or no.

Three steps to your own site.

1

Apply in a few minutes

Tell us your channel, your niche and the gear you use. $0 to start.

2

We build your site

Your domain, your videos as review pages, daily deals and email. You approve every page.

3

We offer you brand deals

When a brand in your niche books a review, we offer it to you. Say yes or no. You earn on each deal you take.

Get started for free

Your work. Our work.

You

  • Keep making videos and posts.
  • Own your domain and audience.
  • Tell us which gear you use.
  • Approve content and accept or decline deals.

Outdoor Influencers

  • Build and host your themed site.
  • Prepare pages from your videos.
  • Manage deals and affiliate links.
  • Draft useful guides and reviews.
  • Find brand placements in your niche.
knifecritic.com/knives/benchmade-bugout-535Live
knifecritic.com/knives/benchmade-bugout-535 page
A page we built and run · Live today: knifecritic.com/knives/benchmade-bugout-535

You keep 80%.

You keep 80% of affiliate revenue and marketplace placements. We keep 20% of what the network pays us, after network fees. Example: if a network pays $100 in commission, you get $80.

  • $0 to start, no monthly fee
  • Month to month: leave with 30 days’ notice
  • Your domain and email list stay yours
  • You keep earning your 80% on sales for 12 months after you leave

How payouts work

Complete a W-9 before a payout. Affiliate networks pay 30–60 days late, so a recorded sale is not yet money available for payout. Accounts, click tracking and payouts run on the Outdoor Influencers creator platform.

Payouts are monthly once you reach $50. Final terms are in your creator agreement. There is no earnings promise.

KnifeCritic home page on a phone
yourdomain.comSample
A truck with a rooftop tent in rocky desert.

A night on the canyon rim

  1. Camp notes from the trail
  2. The gear that comes along
  3. Fire, coffee, sunrise
Sample
Live today: knifecritic.com · theme sample

Start with your style.

Choose a theme for reviews, deals or trip stories. We set it to your colours.

Sample
yourdomain.comSample
An archer aiming at a target.

A season in the field

FIELD NOTES
Choosing gear for your next trip
Care for the kit you carry
Notes from the trail
A quiet camp setup for two
Small-stream trout, start here

Field Journal

Calm and detailed. For gear reviews.

Sample
yourdomain.comSample
GEAR AND DEALS

READY FOR OUTSIDE

Pine trees covered with snow.
Packs
Knives
Water
Camp
Explore the gear
THIS WEEK’S PICKS
Trail packCamp kit
Notes for your next tripYour emailJoin

Summit Signal

Bold and direct. For gear and deals.

Sample
yourdomain.comSample
A truck with a rooftop tent in rocky desert.

A night on the canyon rim

  1. Camp notes from the trail
  2. The gear that comes along
  3. Where to start outside
  4. Fire, coffee, sunrise
  5. Cheap camp kitchen that works
GEAR I USE

Camp Notes

Warm and story-led. For trip logs.

Apply for your site

Creator questions.

Do I need a website?

You can apply with a weak or missing site. OI prepares a site on your own domain.

Who writes the reviews?

OI drafts reviews and guides. Your name is used only when you used the product. Otherwise the byline is OI review team. You approve content.

Can I turn down a deal?

Yes. You choose whether to accept a deal or content plan.

Which niches fit?

Hunting, fishing, shooting, archery, knives, camping and overlanding.

Where do I apply?

Apply for your site.

Get started for free.

Without a site, a good video earns once and scrolls away. Give your reviews a home that keeps working.

After we review your application, you set up your account on the Outdoor Influencers creator platform.

Add more (optional)
Site interview (optional, about 10 minutes)

Short answers are fine. Your answers set the words, pages and deals on your site. You approve every page before it goes live.

We use this to review your application and email you. Privacy

Creator guides