Get your product reviewed. Skip the crazy quotes.
We have been there. You have a great product and you want the word out. You email influencers and nobody answers. When someone does, the quote is many times what one post should cost. We put your product on our review site in your niche and offer it to influencers for video, social and their own sites, at a price you agree before any work starts. The reviews stay up. Pay in cash, product or even closeout stock.
Get a plan and priceGunCritic: over $2 million in affiliate sales.
Source: AvantLink account records, checked 2026-11-03.
Three steps to reviews that stay up.
Tell us your product
Your product, your niche and how you want to pay: cash, product or closeout stock. A person replies with a plan and a price.
We match and write
We pick influencers and our review sites in your niche. Each review comes from real use and says that you paid.
Your reviews go live
Live within 14 days after your review unit arrives. Then a 30-day report with real numbers.
One product, reviewed where buyers look.
A placement includes one review page on our site in your niche. We also offer your product to creators in your niche for video, their site and social. Each creator decides, so those are not promised.
- MatchOIWe pick creators and review sites in the product’s niche. A knife goes to knife creators and our knife site, never to a gun site.
- Creator videoCreatorIf the creator says yes, they use the product and review it on their channel. The video says the brand sent it.
- Creator site pageOI drafts · creator approvesA review page on the creator’s own domain, with a true byline, a Sponsored label and sponsored links. No creator sites are live yet; the first are in build.
- Review site pageOIA review on our site in the niche, written for its readers. Labelled Sponsored, with a note that Outdoor Influencers owns the site and the brand paid.
- Social postsCreatorShorts, Reels, TikToks and posts. Each creator decides what to post, and every post is disclosed. Not promised.
- Forums and communitiesCreators and OI staffFrom named personal accounts only, where the forum allows it. Every post says the brand paid us. See the disclosure policy.
- Search and AI answersReadersThe pages and videos are there when a buyer searches Google or asks ChatGPT which one to buy.
Brands: reviews that stay up and keep working.
Reviews and articles on network sites in your niche: ours today, creators’ sites next. They stay in search long after a social post scrolls away.
We disclose payment and free products. A paid placement does not buy a positive opinion.
Plan a placementPick how you want to pay; it fills in the form. A person replies with a plan and a price.
Sample: one hunting season with your fixed-blade
Creator byline if they used it; OI review team otherwise · approved by the creator
Sample layout only. A real review needs sources, evidence and a true byline. Payment never buys a positive opinion.
Disclosure: the brand paid for this review. Links are marked sponsored. Example layout.
What a placement includes.
- One review pageOne product, written from real use and labelled Sponsored. We may say what we do not like. On the network site that fits your niche.
- 10 original photosOf your product, sent to you with the review. Licence terms are in the agreement.
- Deal placement for 60 daysUp to 3 products on the deal pages of up to 2 sites in your niche, with Sponsored labels and links marked sponsored.
- Social mention offerWhen creator sites are in the placement, we offer your product to each creator. Each creator decides; no minimum. Every post is disclosed.
- 30-day reportPage views, clicks to your links and social posts made. Real numbers only; “not measured” where we have no data.
Live within 14 days after your review unit arrives. You ship one review unit at your cost; it is disclosed on the page and is not payment.
Pay in cash, product or closeout stock.
Retail partners our sites have sent buyers to
Through AvantLink affiliate programs, 2023–2026.
- Palmetto State Armory
- Sportsman's Warehouse
- EuroOptic.com
- Optics Planet
- Brownells.com
- GritrSports
- Primary Arms
- Firearms Depot
- GunsAmerica
- Sportsman's Guide
- American Gun Craft
- Sportsmans Outdoor Superstore
- GunMag Warehouse
- Blade City
Get a plan and price.
Buyers pick the gear they can read about. Without reviews that stay up, each launch starts from zero. Tell us about your product and audience. A person replies with the sites in your niche, a plan and a price.
- Reviews and articles
- Cash, product or closeout stock
- Every paid placement disclosed
Pricing: ask us.
Are you a creator?
Apply for your siteWhat is influencer marketing for outdoor brands?
It is a brand working with a creator whose audience fits its gear. Start with a clear task, useful evidence and an agreed scope. For hunting and fishing campaigns, match the product to the creator’s actual activity and audience.
OI plans disclosed reviews and articles on outdoor sites. It builds creator-owned sites and manages placements. No creator sites are live on OI yet; we do not offer a searchable creator directory or promise a social post.
Can brands pay with product or closeout stock?
Yes. Ask OI about cash, product or closeout stock as payment for an agreed placement. Describe what you have, its condition and quantity, and your goal. Scope and stock value need agreement before work starts. Package prices are not set: ask us.
A review unit supplied so a reviewer can use a product is separate from stock accepted as payment. Both relationships must be clear to readers. Read the product-seeding guide before you send gear.
What must a creator disclose?
The FTC says a creator who mentions a product received free or at a discount should disclose the relationship, even when the brand did not request the mention. Place the disclosure with the endorsement where people can see and understand it. For a video, include it in the video.
Source: FTC Disclosures 101, read 2026-11-04. This is a summary of that guidance, not legal advice.
Brand questions
How many followers do creators need for brand deals?
There is no OI follower threshold stated in our offer. Review niche fit, real channel evidence and the work proposed. Each third-party program sets its own selection rules.
Where can brands find creators?
Start with relevant content and public brand-program routes. OI accepts creator applications but has no opt-in creator directory yet. See public outdoor program pages.
How do brands send free product?
Ask the creator first. Agree what the product is for and whether any work is required. A gift does not book a placement. Use the product-seeding guide and the inquiry form below to plan OI work.
Read the sources
Sources and read date
OI offer: our product record, checked 2026-11-04. Creator share: 80%; OI fee: 20%. Program pages can change. A public application is not an offer of acceptance.