A creator storefront gives your gear a home.
A creator storefront is a page or site where you collect product recommendations and deals for your audience. An influencer storefront may sit on a marketplace or on your own domain.
Apply for your siteWhat is a creator storefront?
It gives a viewer one place to find the gear you mention. Group products by the problem they solve: a camp kitchen, a fishing setup or a pack for a day hunt. A link can send the buyer to a retailer. If it is an affiliate link, a qualifying sale can earn a commission.
Marketplace or your own domain?
A marketplace storefront uses the provider’s page layout and product catalogue. A site on your domain can put your guides, reviews, contact details and deals in one place. You still need permission to join each affiliate program. Domain control does not guarantee commissions or search traffic.
Which storefront fits outdoor gear?
| Option / domain | Outdoor and firearm category evidence | Where commissions come from |
|---|---|---|
| Amazon Influencer storefront Amazon hosts the page on its domain; a custom URL is not your own domain. | Recommend eligible products sold on Amazon. The US weapon-policy text could not be verified on this read; no firearm permission or restriction is asserted here. | Amazon commissions on qualifying purchases; category rates vary. |
| Your own site with AvantLink links You control your site domain. AvantLink supplies affiliate tools, not the storefront. | Check each merchant. SOG’s own program covers knives and outdoor gear. That is not network-wide firearm approval. | Participating merchants pay for referred sales under their program terms. |
| Outdoor Influencers Your own domain; OI builds and runs the site. | Hunting, fishing, shooting, archery, knives, camping and overlanding are OI niches. An OI niche does not override a merchant or platform policy. | Creator keeps 80% of affiliate revenue and marketplace placements; OI fee 20%. |
What are the outdoor and firearm limits?
Check the product, the merchant and the channel before you publish a link. Do not treat a camping category as permission to promote every knife, firearm or accessory. Amazon’s US restricted-products help returned a JavaScript shell on 2026-11-04, so we could not verify that policy. AvantLink’s publisher page does not establish a single firearm rule for every merchant.
Keep a dated copy of the rule you rely on. If a policy does not give a clear answer, ask the provider before adding the item.
How does OI handle your storefront?
OI builds and runs a themed site on your own domain, manages deals and affiliate links, and drafts content for your approval. You keep your domain, audience and voice. You keep 80% of affiliate revenue and marketplace placements; OI’s fee is 20%. No creator earnings are promised.
No creator sites are live on OI yet. Applying starts a review; it does not create a live storefront.
What should you put on your first storefront?
- Gear you can explain, with evidence for each claim.
- Groups that match your actual niche and use.
- Clear commercial disclosures next to recommendations.
- A contact route and useful guides around the product links.
Prepare a media kit when you approach brands. Use the brand-deal guide to find public program entry pages.
Your next step
Read the sources
Sources and read date
- Amazon: How the Influencer Program works — read .
- Amazon Associates Program Policies — read .
- AvantLink: Publishers — read .
- AvantLink: How to become an affiliate — read .
- SOG: Affiliate program — read .
OI offer: our product record, checked 2026-11-04. Creator share: 80%; OI fee: 20%. Program pages can change. A public application is not an offer of acceptance.