How one brand review travels across the internet.
One product, reviewed where buyers look.
You send one product. Our site in its niche reviews it. We offer it to creators in the niche, and each creator decides if they review it on video, on their site and on social. Disclosed forum answers can follow. Together these put the product where buyers search and where AI assistants look for answers. The placement promises one review page; the rest is offered, not promised.
The seven stops.
- MatchOIWe pick creators and review sites in the product’s niche. A knife goes to knife creators and our knife site, never to a gun site.
- Creator videoCreatorIf the creator says yes, they use the product and review it on their channel. The video says the brand sent it.
- Creator site pageOI drafts · creator approvesA review page on the creator’s own domain, with a true byline, a Sponsored label and sponsored links. No creator sites are live yet; the first are in build.
- Review site pageOIA review on our site in the niche, written for its readers. Labelled Sponsored, with a note that Outdoor Influencers owns the site and the brand paid.
- Social postsCreatorShorts, Reels, TikToks and posts. Each creator decides what to post, and every post is disclosed. Not promised.
- Forums and communitiesCreators and OI staffFrom named personal accounts only, where the forum allows it. Every post says the brand paid us. See the disclosure policy.
- Search and AI answersReadersThe pages and videos are there when a buyer searches Google or asks ChatGPT which one to buy.
Why more than one review.
Buyers check more than one place before they buy. AI assistants do too: they build an answer from several pages and videos.
In our audit, 60 of 60 ChatGPT and Perplexity answers to gun buyer questions cited a publisher or maker site, and Google AI Overviews cited YouTube for 47 of 48 of the same questions. A product with a review on video and on review sites gives both a source to find. No citation is promised.
Source: our citation audit, read 2026-11-02. It covers 60 ChatGPT and Perplexity answers and 48 Google results pages for gun buyer questions. We ran each question one time. Treat the counts as a baseline.
The rules.
- No fake accounts and no fake reviews.
- Payment never buys a positive opinion. A review can say what does not work.
- Cash, free products and closeout stock are all payment, and we disclose them.
- Paid links are marked sponsored.
- Bylines are true: the creator’s name only when they used the product.
- Every page on our review sites says that Outdoor Influencers owns the site.
- Forum posts come from named personal accounts, only where the forum allows it, and say the brand paid us.
Full rules: disclosure policy. Guidance: FTC disclosures for influencers.
What a placement includes.
One review page, original photos, deal placement, a social offer to the creators and a 30-day report with real numbers. See the list.
More guides.
- How Outdoor Influencers worksThe whole system: brands, creators, our review sites and the channels.
- How creators earnFor creators: affiliate links, brand placements and products to review.
- How products show up in AI answersWhat ChatGPT, Perplexity and AI Overviews cite, and what we do about it.
- Product seedingFor brands: send product to creators the right way.
- Brand deals for creatorsFor creators: how outdoor brand programs work.