Built around outdoor creators.
Outdoor Influencers connects real outdoor content with a home on the creator’s own domain.
The work we do.
OI builds and runs themed websites, manages deals and affiliate links, and prepares content for creator approval. Brands can plan reviews and articles across sites in their niche.
Creators keep their audience, domain and voice. The existing Outdoor Influencers creator platform handles accounts, onboarding, click tracking and payouts.
The rules we keep.
True bylines
Use the creator’s name only when they used the product. Otherwise use “OI review team” and state the evidence behind the article. Creators approve content before publication.
Open commercial relationships
Cash, free products and closeout stock all count as payment. Disclose paid placements where readers see them. Mark paid links as sponsored.
The right niche
Place brand articles only on sites in the same niche. Write each version for that site’s readers.
Evidence before claims
No invented reach, earnings, ratings or reviews. Specification research is labelled as research. A sample layout is labelled Sample.